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| Vol. 5 No. 1 |
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Second Life by Alexis Frasz
Advocates of live music, usually those who have a vested interest in attracting audiences to venues, have become preoccupied with convincing the audience of the primacy of the live experience. For these people the virtual live performance will either be dismissed as an insignificant fad or defensively attacked as another example of how nothing can compare to the live experience. But is this missing the point? In our increasingly "mediatized" society, performance art critic Philip Auslander suggests in his book Liveness, the dichotomy between "live" and "recorded" experience is more ideology than reality. Recording was intended to be a way for the user to experience live music outside of the time constraints of an event, yet quickly recorded music became a market in and of itself, and now it is seen by many music presenters as a competitor to the live experience. Now it is commonplace for artists to imitate the recorded forms (music videos, albums, etc.) or use video and other forms of media in their live performances. This suggests that the stark dichotomy between live and recorded music may be outdated — we are seeing an increasing number of permutations of ways to experience music, including the virtual live performance. Still, there is something, let's call it the "X factor" of the live experience, which is presumably why there is such an active trade in live Grateful Dead bootlegs. But just what this factor is, and in what forms it can persist, is difficult to grasp.
Many would criticize the Suzanne Vega virtual concert as merely a mediocre representation of a real life concert. This critique assumes, however, that the goal of the virtual live concert is to imitate as perfectly as possible the real life concert experience. In this instance it seemed to be the case, but it is not likely it will continue to be so as the medium evolves. Much as film began as a mechanism to record live theater performances and evolved into a medium with its own principles and purposes, this new format will evolve as users and creators become more familiar with its unique potential. Ideally those involved in bringing music to the consumer will investigate and embrace proactively the unique experiential opportunities provided by virtual media. If a quality music experience is viewed as the desired product, rather than particular form it takes, such as CD or concert, than the virtual live concert is not a competitor to the live experience, but rather another mechanism for making a connection between people and music. |