AEA completed a business plan to develop an integrated arts, cultural and entertainment district in the heart of Hong Kong. As the focal point of the development, the plan calls for nine cultural facilities to anchor a 100-acre site, whose master plan was designed by Sir Norman Foster.

AEA developed the preliminary operations, management and maintenance strategy for the cultural facilities that include four museums, a multi-use art exhibition center, a three-theatre performing arts complex, a 10,000 seat performance venue, a water amphitheatre, as well as an outdoor programming strategy.

The plan included designing for each facility the mission and programming strategy; audience profile; preliminary governance and management structure; funding and marketing strategy; education and community outreach initiatives; and strategic partnerships. Project team members included Cesar Pelli Architects, Kenzo Tange Architects, HOK, Wet Design, and Urbis.

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